The Old Co-op Creamery
August 15, Two O’Clock: The Brewery Names Its Day, and the Canvas Comes Off With It
The Holts set the opening for a Saturday afternoon, confirm the sign is revealed “at two sharp, or when the knot gives,” and decline, with visible enjoyment, to say anything further about the name.

MISQUAH — The wait has a date. The Holts’ brewery in the old Co-op creamery will open Saturday, August 15, at 2 p.m., Annika and Jonas Holt confirmed this week — doors, taps, and, in the moment the town has been circling since mid-July, the canvas off the sign above the door. “At two sharp,” Annika said, “or when the knot gives. Jonas tied it from the inside. He stands by the knot.”
The name underneath remains a secret in the technical sense and a municipal obsession in every other. The Holts have said only, and repeatedly, that the flagship beer will be named for a lake — a decision that survived what they call “the war” and describe no further — and that the sign says what it says. Speculation at the Daybreak has organized itself into factions roughly corresponding to the seven lakes, with a splinter group holding out for “Cultured Cow” against all available evidence. The Klatch is reportedly maintaining a list. The list is reportedly long.
The practical details, for those pretending to care about them: roughly sixty seats, the Chain’s first taproom, opening day pours of the flagship and “two friends,” food by arrangement with a neighbor the Holts declined to name but whose truck is parked at the landing Thursday through Sunday and whose chips, at least, are for everyone. The opening crew — hired last month, forty-one applicants — has been training in the great back hall, the room this newspaper once measured for a press it never bought. Earl kept the measurements. Earl has been advised the room is spoken for.
Asked whether anything could move the date, Jonas Holt considered the question with a brewer’s patience. “The beer says the fifteenth,” he said. “We just work here.” The town has eleven days to compose itself, and the canvas has eleven days to enjoy being looked at, at last, openly.